CONVERGENCE PLAYLIST
1. List some of the key uses of mobile communications/media/location devices mentioned so far at this workshop.
usual:
talking to people
organising meetings
time piece
orienting people
avoiding interpersonal contact
reading newspaper (paper based)
sharing memories (places, people)
sandwichboards
digital mobile advertising (cheaper and cleverer than a robot)
accelerometers, light cycles
shopping and transacting
micropayments at vending machines
mobile phones as wallets
ticketing: barcodes on screen
buy tickets by SMS
proximity detection
means of ID
personal security
music playing
sound recording and playback
ring tones
social defense
...
unusual (niche):
torch
gesture
rock concert wave
input and tracking device
world destruction
'hitcher' cell-based symbiosis
superimposition of CG models on real time imagery (Japan)
context aware information push (tourism, market, ...) eg SMS push/spam
tracking (of children) web services: find-that-kid.com
bluetoath broaches for dementia (wearables), branding for health care
embedded (surgical) tagging
eg tagging of fire officers
digital touches: text bytes, emotive power of the text
subverting norms
deceit support
...
2. List some contexts in which brand is deployed, appropriated, subverted ..
usual:
advertising
flagships?
broadcasting (transferring information)
sponsorship
graffiti
..
unusual:
smell
brand and the senses: olfactory branding
'Pantoning' smell
branded sounds
computer startup sounds, BMW, in advertising and in the artefect
Intel inside sound (only heard in ads)
gustative branding (taste)
branded buildings (eg Macdonalds without the M: ie 'acdonalds')
invoking a set of values to get you to guess the brand
subvertising, culture jamming, 'nologo'
brand owners (Benetton)
brand as a means to social exclusion
defining sub cultures
accidental branding, branding the lorry
xeroxing, hoovering, verbalating
city branding, identity
brand attack fcuk, dcuk, inut, ipoodle, toys-r-yous
the 'yes men' taking over web sites, hacktavist branding
domain names as brands
...
3. List 4 possible convergences between mobile coms and the brand concept
nokia ring tones
disseminating startup tones as ring tones
payments and transactions
branding the transaction
brand of restaurant, your mobile and your bank, they have to come together
credit cards as branded devices
money is branded (of course)
open source
Lawrence Lessig as a brand (Code)
USB generic technology, CD, relate to copyright and patent
USB, bluetooth and firewire, ilink
software, applications, eg paypal, firewalls, Norton, Verisign, encryption
shopping centres (what you can and cannot do), controlled public-private spaces
brand as control
or sufficient domination with a physical presence eg
brand as a completely universal description of culture, brand has attained the status of a cultural phenomenon
brands are not always managed
reputation and identity
city branding movement, pride, selling the city, city identity
brand tourism
universities as brand
street gangs
celebrity and brand, endorsement
postmodern branding
shopping as socialising
mobile phone and IT as a new way of integrating, challenging, expressing identity as brand
...
1. List some of the key uses of mobile communications/media/location devices mentioned so far at this workshop.
usual:
talking to people
organising meetings
time piece
orienting people
avoiding interpersonal contact
reading newspaper (paper based)
sharing memories (places, people)
sandwichboards
digital mobile advertising (cheaper and cleverer than a robot)
accelerometers, light cycles
shopping and transacting
micropayments at vending machines
mobile phones as wallets
ticketing: barcodes on screen
buy tickets by SMS
proximity detection
means of ID
personal security
music playing
sound recording and playback
ring tones
social defense
...
unusual (niche):
torch
gesture
rock concert wave
input and tracking device
world destruction
'hitcher' cell-based symbiosis
superimposition of CG models on real time imagery (Japan)
context aware information push (tourism, market, ...) eg SMS push/spam
tracking (of children) web services: find-that-kid.com
bluetoath broaches for dementia (wearables), branding for health care
embedded (surgical) tagging
eg tagging of fire officers
digital touches: text bytes, emotive power of the text
subverting norms
deceit support
...
2. List some contexts in which brand is deployed, appropriated, subverted ..
usual:
advertising
flagships?
broadcasting (transferring information)
sponsorship
graffiti
..
unusual:
smell
brand and the senses: olfactory branding
'Pantoning' smell
branded sounds
computer startup sounds, BMW, in advertising and in the artefect
Intel inside sound (only heard in ads)
gustative branding (taste)
branded buildings (eg Macdonalds without the M: ie 'acdonalds')
invoking a set of values to get you to guess the brand
subvertising, culture jamming, 'nologo'
brand owners (Benetton)
brand as a means to social exclusion
defining sub cultures
accidental branding, branding the lorry
xeroxing, hoovering, verbalating
city branding, identity
brand attack fcuk, dcuk, inut, ipoodle, toys-r-yous
the 'yes men' taking over web sites, hacktavist branding
domain names as brands
...
3. List 4 possible convergences between mobile coms and the brand concept
nokia ring tones
disseminating startup tones as ring tones
payments and transactions
branding the transaction
brand of restaurant, your mobile and your bank, they have to come together
credit cards as branded devices
money is branded (of course)
open source
Lawrence Lessig as a brand (Code)
USB generic technology, CD, relate to copyright and patent
USB, bluetooth and firewire, ilink
software, applications, eg paypal, firewalls, Norton, Verisign, encryption
shopping centres (what you can and cannot do), controlled public-private spaces
brand as control
or sufficient domination with a physical presence eg
brand as a completely universal description of culture, brand has attained the status of a cultural phenomenon
brands are not always managed
reputation and identity
city branding movement, pride, selling the city, city identity
brand tourism
universities as brand
street gangs
celebrity and brand, endorsement
postmodern branding
shopping as socialising
mobile phone and IT as a new way of integrating, challenging, expressing identity as brand
...